How to differentiate poultry with branding, transparency
Consumers demanding transparency in their food and flat meat consumption rates are making branding a differentiating factor for poultry companies looking to increase their profit margins on chicken,...
View ArticleSanderson Farms shares marketing insights at chicken summit
Sanderson Farms's president and chief operating officer said the company is doing things differently than the rest of the industry because it sees the world differently.
View Article3 keys to the future of food safety in poultry
Ensuring a safe food supply for consumers depends on poultry companies collaborating, educating consumers and leveraging new technologies, according to Frank Yiannas, vice president, food safety,...
View ArticleSurvey shows US chicken consumption remains strong
U.S. chicken consumption remains high, and consumers are hungry for more information about the chicken they purchase, according to new research presented today at the 2018 Chicken Marketing Summit, in...
View ArticleUS retail annual shell egg sales surge to $5.2 billion
Consumer demand for eggs in the U.S. isn’t likely to decline anytime soon, at least not according to the Nielsen Homescan Panel survey conducted in April 2017.
View ArticleThe future of chicken on restaurant menus
Chicken is a staple on restaurant menus, but consumers’ changing diet habits mean the poultry industry needs to be creative to compete with alternative proteins.
View Article4 guidelines for marketing chicken in the digital age
Understanding and utilizing digital marketing tools will help savvy chicken companies stay relevant with consumers in the rapidly changing world.
View ArticleCan egg producers win the food safety race?
Walmart executive says that poultry producers are in a race to improve the safety of their products more quickly than the technologies for tracing back foodborne illnesses are advancing.
View ArticleHandling an era of disruption in the poultry industry
The chicken industry must overcome serious disruptions – trade conflict, consumer desires for more transparency and genetics issues – in order to survive and thrive in the future.
View ArticleChicken buyers change as e-commerce proliferates
Chicken buyers at the 2018 Chicken Marketing Summit spoke about their experiences with e-commerce and the constant struggle to provide transparency consumers crave.
View ArticleChicken - a protein powerhouse, but room for growth?
Learn what is driving consumers' chicken-buying choices.
View ArticleChicken Marketing Summit 2019 announces registration launch, theme
Registration is now open with early bird savings available for the 2019 Chicken Marketing Summit. This annual executive conference, hosted by WATT Global Media, is scheduled for July 21-23.
View ArticleA new market for the chicken industry: Gen Z mothers
A new generation of chicken consumers has emerged. It’s called Generation Z, and its members are presently between the ages of 2 and 22.
View ArticleKey poultry industry leaders to share insights at Chicken Marketing Summit
WATT Global Media has announced agenda and speaker details for the 2019 Chicken Marketing Summit. This annual executive conference is scheduled for July 21-23, at the Belmond Charleston Place in...
View ArticleHow chicken will succeed in the digitized proteins market
Profitably winning the consumer’s food dollar in the meat category in 2019 and beyond will require new solutions that automate and personalize the marketing of food proteins to consumers. A four-part...
View ArticleHow poultry producers can stay ahead of animal activists
These tools and techniques provide opportunities for the poultry industry to lead the conversation about food production in an age of activism.
View ArticleHow much will African swine fever impact poultry trade?
A global strategist with Rabobank will present at the 2019 Chicken Marketing Summit the latest data and economic outlook on how African swine fever will impact the global poultry meat trade.
View ArticleMeeting the changing demands of today’s chicken consumer
To stay relevant to conscientious consumers looking for antibiotic-free and humanely raised products, Wayne Farms is changing the way it raises some of its flocks.
View ArticleSurvey offers insight into consumers’ protein purchases
Annual consumption survey presented at Chicken Marketing Summit offers insights into consumer purchasing trends and challenges, including alternative proteins.
View ArticleFacing chicken supply chain challenges, opportunities
Consumers have more choices for when, where and how they buy chicken than ever before.
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